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Ex- So. Fi employee: In Healdsburg office ‘everyone was having sex with anyone’Yulia Zamora hoped for a career in consumer lending in 2. Healdsburg offices of the online startup, Social Finance. What the Santa Rosa Junior College graduate got at the novel consumer finance firm, also known as So. Fi, was something different. Managers during her 3 p. Kegerator. Talk from the bosses quickly became sexual, with supervisors engaging in bathroom and parking lot trysts with female employees, Zamora said, and at an office Christmas party a director approached the 2.

She quit and later contacted a lawyer, joining a growing number of former So. Fi employees complaining about the work environment at the San Francisco- based company that’s been valued at more than $4 billion.

They came forward after a lawsuit filed last month by Brandon Charles, a senior operations manager at the Healdsburg office who was hired March 1. The lawsuit claims he witnessed managers improperly record loans in order to boost their pay, and cancel some loan applications rather than report errors that could impact their quarterly performance bonuses, which could range as high as $1. Charles, 3. 3, claims he was fired after calling attention to the sexually charged atmosphere in which supervisors talked about sex in front of women subordinates, made unwelcome sexual comments and sexually harassed female employees.“It was being run as a frat house,” Zamora said in an interview Wednesday. Managers, directors .. Everyone was having sex with anyone.”San Francisco attorney Robert Ottinger said Charles’ lawsuit unleashed a flood of reports suggesting the behavior extended to the main office and was fostered by CEO Mike Cagney, 4.

The married father of two, one of the startup’s co- founders in 2. Among the allegations are that his former chief financial officer promised breast enlargement surgery to employees who achieved sales goals and offered women incentives for losing weight, Ottinger said.“That’s why the people in Healdsburg were acting the way they were,” said Ottinger, who also launched a class- action suit against So. Fi over unfair pay claims, in which Zamora is a plaintiff.

You take your cues from the leaders of the company.”Amid a growing public relations crisis, the startup announced Monday that Cagney would step down immediately as chairman and as CEO by the end of the year. However, a company spokesman said in an email Wednesday that Charles’ claims were investigated in- depth by the startup and found to have no merit. He reserved comment about the wage dispute. It was just the latest scandal to rock Bay Area startups, which have been the focus of recent sexual harassment complaints. The topic was a factor in a recent internal investigation at Uber and the ouster of its founder, Travis Kalanick, who was accused of allowing inappropriate behavior. So. Fi, co- founded by Cagney in 2.

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It targeted high earners with the possibility of becoming rich. The firm has since expanded to home mortgages and general consumer loans and is known for creative marketing, including Super Bowl ads.

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How Total Frat Move and Grandex Were Founded. Mike Nudelman/Business Insider. In 2. 01. 0, Madison Wickham got a call from his old fraternity. Ryan Young. Young was training to be a firefighter, but. Wickham cringed. A former psychology major at Texas State University. Wickham was working as a front- end Web designer. Austin. Listening to people's terrible startup.

Young and Wickham had been brothers in the Kappa Alpha fraternity. While they were in school, a. Total frat move." Brothers said it. Ryan Young (left) and.

Madison Wickham (right) cofounded Total Frat Move and Grandex. Inc. in 2. 01. 0. This is a photo from their fraternity days, in. Instagram/Madison Wickham.

Young had seen other acronyms — such as FML (F- -k My Life) and. TFLN (Texts From Last Night) — explode on the Internet. He. thought TFM had similar potential. That was it; the whole idea was right there. I thought it had promise,” Wickham says. Young ditched his firefighter training and teamed up with Wickham.

Wickham designed and coded the site, which launched on. June 1, 2. 01. 0, with total upfront costs of $1. The site allowed readers to post TFMs of their own, which they. Before long, the site also popularized.

NF (Not Frat) and GDI (God Damn Independents — students who. Greek life). "A sick lax pinnie, khaki shorts, and sperrys is my required work. TFM," one early post read. If I had a nickel for every time I heard the phrase 'You’re an. I wouldn't be any richer. I'm too frat and too rich to. TFM," read another.

They named their company Grandex and quickly expanded, creating. Total Sorority Move) and recent. Post Grad Problems).

Combined, they now generate 1. The. sorority site accounts for nearly half of that traffic.

The. company has moved beyond one- liners to pictures of attractive. The company will clear several. Grandex Inc. has 2. Westlake Hills, Texas. Amazingly, the partners never. January, when the. CFO of Dell Inc., Jim Schneider.

They didn’t take his. Young, a cofounder of Grandex, working from the original. South Congress. Avenue. Madison. While many media startups today grow on the back of Facebook. Total Frat Move and Grandex focused early marketing efforts on.

Twitter. Its 1. 40- character limit seemed like the perfect home for. TFM's stream of one- liners. Wickham and Young scrolled through Twitter profiles and tried to.

Vineyard. Vines shirts and baseball caps. We started following people who fit the part," Wickham says. The Twitter stalking was enough to drum up a loyal following.

The growth was. slow and steady, and, by December 2. Total Frat Move reached 1. Wickham says no single story put the. It was a gradual explosion.

Total Frat Move is one of several popular guy- oriented. Barstool Sports, Guyism. Brobible, target the demographic identified a few years. Tucker Max. They all owe their success, at least in. A recent lead story. Total Frat Move showed two women kissing. The headline. “Playboy Models Make Their Own ‘First Kiss’ Video, It’s.

Astoundingly Boner Provoking.”. Wickham says the sexually explicit material hardly appears on.

Total Sorority Move and Post Grad Problems. He says it’s rare on. Total Frat Move, most content being "PG- 1. The R- rated stuff accounts for a small minority of our overall. Raunchy comedy is.

TFM brand, but that's not solely what. It's comedy and entertainment for 1. TFM offering.". Other content published by Grandex has been criticized as racist. An early TFM one- liner might be interpreted as a joke about.

Had to buy plan B the next day because. At least she let me use her dad’s credit card. In November 2. 01. Missouri State student was offended by a TFM. At the time, it was one of. TFM’s most- read stories. Surely a website whose top trending article is 'Why Girls Should.

Not Cut Their Hair Short' is from an ancient era, not the 2. Taylor Brim wrote in November. A Stanford University sorority member was appalled to find posts.

Turns out Obama and I do have something in common. We both love. spending my dad’s money. TFM.”. “No sex on the first date technically makes it the last date. Anyone who works hard (in school, in their job, in anything.

South. doesn’t have a large trust fund, has different political ideas. Republican) or isn’t part of Greek life is NF. Not Frat] and therefore is to be relegated to below- human. Anyone who works hard, lives anywhere besides the South, doesn’t. Greek life is NF [Not Frat] and therefore is to be. The posters on this website.

Being stuck- up, uneducated, and. Greek life is about.”Sometimes, TFM draws attention. In. October, a leaked email from a Georgia Tech fraternity, Phi Kappa. Watch Shutter Online Free HD here. Tau, was published by Total Frat Move; it read like a how- to. In luring rapebait.”. Total Frat Move called the email the “rapiest ever.” Within.

Gawker site Jezebel picked up the story. The email made. national headlines and was discussed on CBS. Thanks to the. attention TFM brought to the email, the Georgia Tech fraternity. The offender issued a public apology: “I am deeply. As hard as it may be to believe, it was written as a. I have now come to realize this is a very serious topic that. For Wickham’s team, deciding what to publish is a delicate.

We use our best judgment and determine what is and isn't. Wickham says. “There are certainly lines that we will not. What makes TFM so.

It’s an antidote, he. Grandex has been profitable from the beginning. It had to be. since neither of the cofounders came from family money. Initially, Young and Wickham implemented Google Ad.

Sense to scrape. by, but advertising was never their intended business model. Grandex/Google Analytics. We figured if we could create content that resonates with 1. Wickham says. "We were capturing our customers before we had. Seeking to replicate the success that College Humor had with.

Busted Tees, they launched an apparel arm, Rowdy Gentleman, in. They designed one shirt, a pocket T with the 1. Reagan- Bush campaign logo (the site has a decidedly Republican. Now Rowdy Gentleman carries a number of shirts and hats, most.

American- pride T- shirt, which boasts "Back to Back. World War Champs." The apparel is sold in 8. Wickham says Rowdy Gentleman now accounts for 8. Grandex's. total revenue.

Fratty Bird/Grandez. Grandex is exploring other revenue- generating opportunities. They’ve teamed up with a travel company on spring- break. Total. Frat Move" the book debuted at No.

The New York. Times best- seller list (and received a mixed. Tucker Max himself). A movie is in. development. And the company recently hired a full- time app. The developer's first smash hit for Grandex was a "Flappy Bird".